How Going Big Can Actually Reduce Risk

In our professional lives, we often find ourselves launching something new.It could be a new product, service, ad campaign, recipe, geographic expansion, process overhaul, sales contest or even an internal cultural shift.No matter what you’re launching, you have a choice to make: Dip your toe in the water slowly, or go big.

Instinctively, the bashful approach feels less risky. Embrace a little change and see how it goes, right? We’ve been taught the need to “walk before you run” so we’re prac...