How to Tap Into Your Creativity To Write Unique Titles That Get Noticed and Sell Your Book For You!
As a lyricist (which is how I started out in the music business many years ago), my life was about conveying human emotions through words using rhyme and cadence to match the mood of the music, and it was so much fun
I could amuse myself for hours trying to come up with the perfect hook –one that the listener would not be able to get out of his or her head. Trying to rhyme lines was even more fun because, sometimes, you have to get absolutely silly with the rhymes until you find something that works. It can also be frustrating because what you want to say doesn’t always rhyme or sit on the melody the way you want it to at first glance so you have to try different words, different rhymes, and different approaches- ultimately a different ways of saying things. But, the key is to enjoy the process!
That is also true when writing titles. You may come up with a great title only to find that it’s already in use or that the obvious domain name for that title is gone (and you don’t want to use a domain that is not a dot com nor do you want to use one that will ultimately send more traffic to a competitor’s site than to your own!) So sometimes, you have to dig deep to come up with something original.
At the same time, just as the music demands that the lyrics stay within certain parameters, search-engine-optimization and the size of your graphics on websites like Amazon, demand that titles stay within certain parameters as well (i.e. using the keywords that people will be searching for when looking for your title and making sure they are short so they are readable.) But, once you know what the parameters are, you can get creative within the given framework.
But, first, what is creativity? Creativity is seeing two or more familiar things in a new way. With titles as well as with songs, it’s about finding new combinations of words that are pleasing to the ear and memorable.
So, how do you “get” creative? Many people think that they are not creative, but it is just because they have not learned the skills to be able to tap into their own creativity. If you start to pay attention to your inner life and spend time listening instead of always being outwardly focused and finding distractions to keep you occupied, you will start to hear the voice that is your creative spirit. This is where you will find your best titles-ones that are memorable and express your uniqueness, and when you do that in an authentic way, you will begin to write amazing titles that can attract your ideal audience and change the world!
If you would like to learn more about how to tap into your creativity from a Grammy-nominated songwriter, 6-time Best-selling Author, and award-winning publishing-and-platform-building coach, watch this short video from Ellen Silverstein Violette at: www.theebookcoach.com/title-report
