Pirate Metrics for Entrepreneurs

If you’re trying to figure out what to measure in your business, use the Pirate Metrics: “AARRR!”

Whether you have a website, an app, a retail store or a service business, make sure you’re not focusing on “vanity metrics” (like ‘visits’ or ‘likes’). Instead, focus on these five “actionable metrics” (which allow you to take immediate action to improve traffic, engagement and revenue).

Founder of 500 Startups, Dave McClure, is the creator of the Pirate Metrics: AARRR:

Acquisition – How do user...