Highway department kept putting out more signs, but it didn’t...

Highway department kept putting out more signs, but it didn’t capture motorist attention. Turns out, they didn’t need MORE signs to grab attention, they just needed a little different. [Source.]

Do you have some communication pieces that may be invisible to your audience because of familiarity? Mix it up just a little to bring new life to a tired vehicle. Rearrange the furniture. Reorganize existing content. Switch out some stale vocabulary. You don’t have to start from scratch to make the invisible noticeable again.