Roku's New Plan To Stay Competitive In The Streaming Wars: On-Player Advertising
In a world of unlimited options, how can TV companies get consumers to watch a particular channel or show? Advertise it!
Traditional advertising is running into a problem: When it comes to television, more and more people are cord-cutters. According to a recent study, about 2.5% of Americans dropped their cable service in 2015, with many of them getting streaming television adapters such as the Google Chromecast, Apple TV, the Amazon Fire Stick, and Roku.
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