Reviews... should I read them?

I am at an intersting point, post-release, for Prada and Prejudice. I've had a number of good reviews, both official industry ones like Publisher's Weekly and SLJ, as well as those from review bloggers and regular teens. I feel good about my book, and I know its finding it's audience.

But I still stalk my Amazon and Goodreads reviews like no tommorrow. As time goes on, I know my chances of discovering some really bad reviews goes up.

So why do I keep looking for more? I feel like I should stop wh