Top Tips for Authors: How to create a Facebook Fan Page

 One of the most frequent questions I am asked at workshops about social media is "Where do I start?" Facebook is the best place for authors to begin building their online presence.  How do I create a Facebook Fan Page? To create a Page:Go to facebook.com/pages/createClick to choose a Page categorySelect a more specific category from the dropdown menu and fill out the required informationClick Get Started and follow the on-screen instructions
Top Tips
Add a description and your website address, if you have one.Add a profile picture from your computer or device.You can also add your Page to your Favourites on your Facebook account, so you'll have easy access to it when you log in.With Reach More People, you can start reaching new audiences immediately.Click Save Info and your Page is ready to go.
Your fan page has the potential to promote a relationship between author and reader that can only be achieved via Facebook.     What do I post? Let your fans know what you are working on, offer sneak peeks of projects you are working on or extracts from recently published work and remind them of your previous books. Give them a sneak peek into your life. People buy from people they know. Let your fans get to know you, but don't overshare. Try to give your fans an idea of what makes you unique and why you are worth following via social media. Top Tip People who like your author page do not want negativity. You can post funny memes about how hard it is to get published from time to time, but if you use your author page to vent, then you risk losing followers. Turn negatives into positives. Display a professional image and at all times, try to build a community of like minded people and inspire others. Aim for people to interact with what you post and try different types of posts to see which is the most popular. The more likes and comments you get, the more people will see your posts and your page and the quicker your fan base will grow. How often should I post? Try to post once a day.  Be consistent so your fans will come to recognize and look forward to your posts.  If you can't manage once a day, as long as you are consistent, do what is manageable for you. It helps if you schedule posts.To schedule a post:Start creating your post at the top of your Page's Timeline Click next to Publish and select ScheduleBelow Schedule Publish Date, select the date and time when you want the post to publishClick Schedule  Here is the link to a video tutorial from Facebook if you are a visual person like me and need to see it done before you attempt it yourself. https://www.facebook.com/business/learn/facebook-page-basics  If you have any other questions, or would like to book me for a social media for authors workshop, please don't hesitate to contact me. Talk soonx Michellewww.michelleworthington.com   www.michelleworthington.com