Tuesday’s Tips: Strengthening Your Writer Platform—Part 2

Using Your Brand Identity to Attract Readers

In Part 1 of Strengthening Your Writer Platform, I researched how to identify my niche and define my brand.

Step two, according to book marketing experts, is to use that information to attract readers—always a good goal, whether you have one book out there or half a dozen!

Be a brighter “literary light”

An interesting term I came across was “Lighthouse Author Brand.” According to Jonathan Gunson in his post, How To Attract Readers By Creating A ‘L...