The Eighth Colour of the Rainbow

I was once engaged in a rather challenging design job, but one that turned out quite instructive. The client had set up a new business and needed a brand identity. She was very particular about the colour scheme, yet she was not sure exactly what those colours were. They had been seen through her eyes on a visit to Bangladesh.

“The colours there are more colourful than anywhere,” she told me. Indeed, I could see from the photographs they were as lively as jewels in the sun, or sweets in a co...