5 Attainable Opportunities That Come From Large Publications

There is an audio version below. If you want specific helping getting these opportunities, check out Exposure through Large Publications. Registration is open. New York Times bestselling author, Dan Miller, was the first person to join the new class.

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2015 was a surreal year in my life and business. If you follow my blog or social media accounts, you have been on this journey with me. After a year a half of writing for The Huffington Post, Entrepreneur Magazine, The Good Men Project, and Mind Body Green, the opportunities started to find me.

I spoke all over the world; I got hired for some major consulting gigs, and my business grew by 150%. What excites me the most is that you can follow the same path. It probably won’t work out exactly the same way, but the opportunities are there when you take action. There are five benefits that come from the exposure a large publication can give you.

1. Growing a Larger Email List      

When you write for websites that get millions of visitors, a few of those readers are bound to be curious. They read one of your articles and check out your bio. If the bio matches what you’re writing about, they will click back to your website. If you have a strong freebie for your email list—they’ll take the bait and sign up.

In the last year and a half of writing for publications, my email list has grown from 3,263 to over 30,000 subscribers today. As I’ve consistently put articles out on ten publications, the growth has accelerated. This isn’t some Internet Marketer secret that will cost you money to learn. If you write for large publications that get millions of visitors, you will grow a larger email list as you publish articles. It’s that simple.

2. Consistent Book Sales  

One cool feature of most publications is that they have a book widget that allows you to display your books. For the ones that don’t, you can link to your book in your bio. When someone is digging your article, it’s a natural decision for them to get more through your book. It’s one click, and they’re on Amazon buying it. In all of my years in this space, it’s one of the most consistent ways I’ve encountered for steady book sales. You even get the big spikes from time-to-time (I’ve had several 2,000 books sold days when an article went viral).

3. More Coaching Clients  

When you write for large publications, you’re viewed as an “expert.” I just cringed when I wrote that because I hate that word, but it’s the truth. You’re writing for places that have names everyone would recognize. You can tell a potential client that you guest posted for “so and so’s” blog, but if they’re not in this space, they will have no clue who that is.

When you say, “I contribute to The Huffington Post,” most people will know that name. There will be people who read your articles, see you as an authority on a subject, and want to hire you to help them. I currently have a waitlist of 16 people for my coaching program (not taking new clients until March). Most of those people found me through one of my articles.

4. Paid Speaking  

This benefit is my favorite and one that I get asked about the most. There are a lot of speakers who want to book paid gigs—especially internationally. To book paid speaking, you must have social proof that an event organizer can recognize and understand. Most of the social proof in the online space is only relevant to opportunities in the online space.

Mainstream, name recognizable exposure translates into the traditional world. You’re viewed as an expert, and that can lead to speaking gigs. You can also find the gigs on your own and show them why you deserve to speak based off of your leverage.

5. A Consulting Contract With a Company

Paid consulting has been a pleasant surprise this past year for me and several of my coaching clients. I have clients that consult companies on social media, engineering systems, marketing, mindset training, and leadership training. I consult companies on email marketing, building an online presence, and teaching their employees how to unlock their inner entrepreneur. These gigs pay WELL.

CEO’s, managers, directors, and a lot of other people who can make buying decisions at companies read large publications such as Entrepreneur Magazine, Inc. Magazine, and Success Magazine. If you write something that peaks their interest, they do email you about it. I have taken my clients from zero experience to signing contracts in less than a year. No fluff. You can contact Jimmy Burgess and Geri Alexander (just a few of many) if you need proof.

These are a few opportunities that can come from the exposure you get from large publications. The reason I’m such a fan of this strategy is because it works. There is too much that doesn’t work in the online space—it’s refreshing to see a strategy that can bring anyone results if they know how to leverage.

I want to see everyone who reads my blog accomplish amazing things this year. I want this to be your dream year and the year you can finally leave your day job. Use large publications and the exposure to build every part of your dream.

Audio version:

Which one of these five benefits appeals to you?

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Photo: Flickr/ andlun1