Messaging app takes on Skype, WhatsApp with killer advertising

If you are unfamiliar with the messaging app SOMA, you will soon learn about them through a confrontational advertising campaign that implores people to give up on Skype, WhatsApp and Viber. It’s for your own good, the company says. SOMA Messenger encrypts data end-to-end and auto-deletes messages, its team declaring the app to be the […]

(via Cult of Mac - Tech and culture through an Apple lens)