The Alumni Letters, Part Two

“You never call, you never write.When you do, it’s only because you want money.”

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This statement is not just the cry of your great aunt, or of a parent to a college student—It’s how your alumni will feel when they begin to receive the campaign and donor appeals from your college or foundation if your outreach is one-sided.

People have a soft spot for where they got their start

The memories of an individual’s experience from a college or university is important to their life story. Their experi...