So I got myself a MailChimp…

Question is, what do I do with it? Everybody and their grandma seems to advise building an email list, but is it really that different from “subscribe to blog via email” ? I mean, would anyone want to get a newsletter from me, considering that I already document every step and event along the way? Not to mention, I can’t even figure out how to add the sign up to my WP theme…

Does anyone have experience building an email list, and if so – was it worth it? And how do I get a signup form into a template?

Sorry for this completely uninformative and uninspiring post. I promise to make it up with the next one!