A-ha! Users don’t care if it’s ‘ugly’

A brief introduction DMV.org homepage.

DMV.org is a non-government content-based website. They provide visitors with information that they might need for a DMV visit in each of the 50 U.S. states. The company earns revenue through performance-based advertising on their content pages.

The site spans thousands of pages of information.

Because we’ve been working with DMV.org for several years, we were able to pitch the following design test for their auto insurance conversion funnel (and they di...