Best Blog Practice

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BEST BLOG PRACTICE

It seems odd, but many authors’ blogs don’t talk anywhere on the page about the book! If you have books for sale…say so. Offer quotes, links, samples, reviews, even discounts.
While your website is the main source of your information, it is foolish not to mention the books where interested readers gather. Keep in mind that the average surfer wants things to be easy.
Take a hint from Amazon.com…..one click purchases? Recommendations? Make it easy to make a purchase.


The best book blogs are singular in their existence. In other words, many authors think they need to have multiple blogs. The problem with that is one or the other is going to be neglected.
Unless you are outsourcing the material to someone else to maintain, stick with just ONE blog and do it well.





Good Blogs Gone Bad

Flashy ads, loud music, scrolling words….all a major turn off to the average consumer. Don’t do it. Using loud garish colors and flash graphics make it difficult for the reader to remain on the page for any length of time.
Also keep in mind that many in your readership will be over the forty mark and having light fonts on dark backgrounds can be difficult to read. Keeping things simple is the best rule of thumb.


I’ve also seen perfectly nice blogs that were so saturated with gizmos and widgets that they loaded slowly. If it doesn’t load in 14 seconds or less, you’ve lost people.
And, while videos, graphics, bells and whistles are interesting…you’re a writer. Showcase THAT. Keep in mind that your blog is also ranked based on its load time as well as its number of unique visitors.