A-ha! Isolations turn a losing experiment into a winner

Who doesn’t love a story of redemption?

Annie Selke is a multi-faceted company that sells home-ware goods, including home textiles, rugs and luxury linens.

The Annie Selke homepage.

We worked with the Annie Selke team over the course of a year to improve conversion rates across their site (which includes five different brands).

Part I: The ‘losing’ test

We ran an experiment on product category and search results pages that featured a left-hand filter. We had tested this filter previously and...