
Is cold-calling a thing of the past? And if it is, how else do you find new customers?
Prospecting is often considered the top challenge when it comes to growing a business.
If you’re relying on cold-calling, it can be awkward and unproductive.
A new way of looking at cold-calling is not doing it at all. Instead, marketers are warm-calling. Research the prospect before you even pick up the phone so that you can really find a problem they have and offer a solution.
In addition to personalizati...
Published on January 11, 2016 14:00