Goose 2.0 for Authors: 2 Internet Platforms to Engage Fans

Yesterday I promised that the next two posts would provide some examples of what authors can do to find their golden eggs. The first two geese from my "gaggle" of examples are social media and blogs.

1. Social Media –is a great tool to keep up with old friends. But it contains some great tools for authors as well. For years I've used social media, first Myspace and now a Facebook page, to engage my fans. For a couple of years, I've moderated edgy topics dealing with relationships and issues surrounding race. My fans have enjoyed the conversations and always share interesting thoughts. In process many have become my friends. Recently I created The Situation Room, a group page on Facebook and moved the dialogue there. What's new is that in The Situation Room, my fans are able to start and moderate their own edgy topics. The result is that this group has exploded with content that keeps my fans engaging me and each other, even when I'm not around. Along with that, I am able to keep a pulse on ideas that matter most to the people who loyally read my books. When I published "Entangled" seven years ago, I could not have imagined having the kind of connections with my fans that my Facebook page and Group have allowed. Do I think you should duplicate the situation room? No. I do, however, believe it's a great idea for you to get creative with how you use social media to relate to your fans through direct interaction.

2. Blogs – Are a great way to promote yourself and your titles. Once upon a time, you had to try and get published in periodicals if you wanted your articles in print. Now whenever you have an idea, you can start a blog and use writing, video, and/or podcasts to tell your story or provide helpful information to convey to your followers.

Friday, I will discuss the benefits of publishing your manuscript online as an ebook and using author profiles.