Ad strategies (1)

A Bookworks member has asked about targeted advertising strategies: what works (or doesn’t)?

Here’s the first in a series of posts we hope will help answer that question.

Targeted Advertising Strategies

Advertising of some kind or another is all around us, and many people develop strategies for tuning out much of it. At least one web browser, Firefox, has a one-button tool allowing readers to crop out everything but the main core of text on a web page: Great for reading news stories, not so...