Why a Share via Content Jacking Isn’t Really a Share

Imagine you’ve worked hard on your home, and you’re really excited to start inviting people over for get-togethers.

You make the place look nice; you make it feel welcoming; you work hard to be a great host, so anyone that visits leaves feeling happily satisfied and can’t wait to come back.

Now, imagine if one of the guests was telling people afterward that, yes, they should totally visit your home – but only if they come to that guest’s house afterward.

And that guest’s “recommendation” can’...