How to show your team the benefits of experimentation

This is a little post about some ways to convince a reluctant development team that experimentation is A Good Thing.

In our New Year’s morning stupor over a restorative cup of tea, my friend Luke was bemoaning how difficult it was to impress upon his development team the benefits of experimentation.

Being the binary-minded bunch of people we all know and love, his developers wanted to do things The Right Way from the outset. All very commendable, except Luke knew his team didn’t yet have eno...