Startup Afero Wants To Own The Net-Connected Gadget World
Apple, Google, and Microsoft vets have a plan to connect fitness bands, smart lights, online fridges, and other "Internet of Things" devices
Fitness bands, smart door locks, "learning" thermostats, connected refrigerators, smart TVs—they're all part of the Internet of Things (IoT). But bringing these gadgets online is very different from adding more PCs and smartphones, because there isn't a common technology to link these new devices, says Joe Britt, founder and CEO of Afero, a new company that wants to become the glue holding the IoT together. Derived from Esperanto, a failed approach at a universal language, the word "afero" has several meanings, including "thing" and "business."
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