Fighting entropy

It's not easy to run a supermarket. Low margins, high rents, perishable products... Even A&P, once dominant, is now gone.

My new favorite supermarket, by a large margin, is Cid's. 

It's not that he's in a perfect location, or that his store has the advantage of no competition.

How does he do it? Fair prices, great stuff where you least expect it, a staff that cares...

He's in the store, every day. And his son is too.

My only theory is this: He fights mediocrity every single day.

He regularly refuses to compromise when compromise might be easier in the short run.

Mostly, he cares. A lot.

Entropy and the forces of mediocrity push hard. People who care push back.