Startup 101: Start faster and get going smarter

Startup 101: You just need 1) a great idea, 2) money, 3) marketing, right?

Just ask Brian Chesky, Billionaire CEO & Co-founder of AirBnB, who will tell you… err… the exact opposite.

Brian says of AirBnB: “It wasn’t supposed to be the big idea – it was supposed to be a way to pay the rent while we thought up the big idea.”

That was back in 2007, when Brian and AirBnB co-founder, Joe Gebbia, were broke and trying to figure out how to make rent. They decided to try and cash in on an upcoming des...