Plants and Animals Photo credit:
We haven't explained how reindeer fly, but we know why a red nose is particularly useful. Credit: Robert van den Baar/Shutterstock
Robert May, author of the tale of Rudolph the nasally colorful reindeer may have known a lot more science than we usually give him credit for. Seventy-six years after May invented Rudolph as a marketing gimmick for retailer Montgomery Ward, a paper has been published explaining the story in line with the latest discoveries about reindeer vision.
Published on December 27, 2015 13:08