On virtue signalling, new words, and Newspeak

I was thinking about a recent useful term, "virtue signalling", so I googled it and foundI invented ‘virtue signalling’. Now it’s taking over the world » The Spectator. James Bartholomew defines it as the way in which many people say or write things to indicate that they are virtuous. Sometimes it is quite subtle. By saying that they hate the Daily Mail or Ukip, they are really telling you that