Collect your keywords: Exactly what is SEO & how do you take advantage of it?

You’ve probably heard the acronym “SEO” before, but you may not realize it’s just a fancy buzzwordy way of talking about the words your buyers put into their search engine to find you–commonly called “keywords.” Keywords aren’t just single words, they’re often two or three words or whole phrases. SEO itself stands for “Search Engine Optimization.” The more you optimize your web presence, the higher it will rank in search results for your specialties, and the more likely buyers are to find you...