The Personalization of Social (Or Why We Need to be Architects)

The dialogue between client and architect is about as intimate as any conversation you can have, because when you’re talking about building a house, you’re talking about dreams. ~ Robert A. M. Stern

It’s funny how our mindsets change with the onset of age. Or experience. Or a mixture of both.

Take social media. When it first started gaining traction with the masses around 2009, it was seen as “the great connector” – a way for everyone to share, learn, support, and more.

Then, brands came...