Story pitch v press release

The age-old checklist of book marketing tactics always includes this: write a press release and send it to newspapers, broadcasters and others in your region and elsewhere.

But that may be the wrong approach. I suggest you pitch a news story about your book to the press, rather than send out a conventional press release.

Press releases have long been a standard part of the book marketing process for good reasons.

They can be mass-delivered. You can collect names and email addresses by scouti...