The target

My aim was transparent; the task more convoluted. I had to define and find my target audience.

There were many things to research; so many things to consider. Where they might live, what languages they might speak, what lifestyle they might have or perhaps their upbringing. I had to consider their age, gender and ethnicity. For a while I wondered if I should look into their blood type! Or perhaps a favourite colour would determine what books people read?

It took me some time to regain my sanity but soon I had it sussed and I began to visit websites and look at magazines that my audience might.

And now at last, my target is clear. All that’s left is to aim, fire and hope I make a hit.