Designers: Stop Asking Copywriters To "Punch Up" Your Work

And let the word nerds do the word nerding. Here are practical tips for both writers and designers

Words shape design. Real words, not lorem ipsem, should form the ground-up basis for product design. This thought has been paraphrased on this site multiple times, by numerous contributors. Increasingly, the design community seemingly takes this truth to heart and has heartily paid lip service to the importance of "content" (words, the copy). I've read several articles written by designers who give sound advice on how to write good UI copy. Many of these pieces, like John Zeratsky's piece on good interface writing, provide insightful tips on how to write better product copy.

Read Full Story