Where Greatness Is Found.

Anyone can do what is easy.

That’s why we call it easy. By definition, it is not hard to do.

It’s easy. Comfortable. What comes naturally. Second nature.

It doesn’t require much sweat or emotional agony. It’s just something that you do instinctively.

And it won’t be what solves your problems.

If there were an easy answer to your situation, you would have already figured it out by now.

Maybe even started working on it.

The hard truth about hard problems is that they’re never solved by doing what is easy.

It doesn’t happen. Cant. Won’t. Ever.

Sticky, complex problems demand that you do what is hard and comfortable in order to turn things around. Start there.

Start by looking for the uncomfortable, emotionally demanding solution.

Instead of wasting time jumping from quick fix to quick fix, you’ll find yourself building momentum around a plan that ends up actually working.

Your competitors won’t do it. Your peers will think you’re crazy. Your friends and family will try to convince you to not hurt yourself.

If being successful doesn’t really matter to you then enjoy the chaos of avoiding what could really change your life for the better.

The tough road. The hard fix. The uncomfortable grind.

That is where greatness is found.

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