Why This Book? The Conundrum of Virality and A Fine Dessert

Friends, Romans, Countrymen. Lend me your ears. I come to discuss A Fine Dessert, not to praise it or denigrate it. Not to really talk much about the book itself at all except as a recent phenomenon. A phenomenon unique to our particular day and age and that remains relatively mysterious, despite (or perhaps because of) the thousands of people who have found themselves wrapped up in the discussions that surround it. Discussions that, insofar as I can tell, show no signs of coming to a halt.

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