Why My Startup Shouldn't Choose Between Money And Mission

We sometimes feel torn between growing our business & honoring our values—but without our values, we're less likely to reach profitability.

By almost any standards the startup in which I'm involved, Purple Carrot, has had a successful six weeks since our relaunch. We're shipping more meals every week; customer feedback is almost entirely positive; very little has gone wrong (how great is that?); a round of funding is nearly complete, and that—combined with real income from our subscribers—is allowing the principals to take a breath, assess the overall picture, and move to the next phase before hitting the fundraising trail again.

Read Full Story