Amazon Is Testing Original Content Written By Experts
Will product roundups and service articles resonate with loyal customers? Amazon sure hopes so.
Amazon's legions of users may not have noticed, but according to TechCrunch, the e-commerce giant has quietly started expanding its library of recommendations and other original content for shoppers. Since launching an in-house articles section with little fanfare earlier this year, Amazon appears to have recruited niche contributors like home improvement celebrity Bob Vila and interior design site Remodelista.
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