Working with an Author Website
From Author Marketing Experts:
In a world where social media follows us wherever we go, having a website may seem like an unnecessary step in your marketing. However, I’d urge you to reconsider. Why? We may live in a world consumed with social media, but social media sites change all the time. Having the stability of a website is the single most significant thing we can do for our business, product, or book. And today, there are a number of ways for you to build a great-looking site for free. If that seems to be too good to be true, it is.
What you cannot gain from those free services is an understanding of how to make your site effective, as well as attractive.
Below, I’ve outlined important things to keep in mind for those of you who are looking to build a site, and for those of you who think you site may need a tune up. At the heart of every website must be the marketing principles that include well-defined goals, a mission, and an understanding of the principles that go into creating something that isn’t about you, but about your end user.
