How to Identify a Target Audience For Your Book Marketing

I have previously discussed the free compendium of resources available within The Ultimate Book Marketing Guide on the Bookbub partners blog. One of the most helpful pages in this guide is a post on how to define your target audience, which is one of the most thorough descriptions on the topic that I’ve recently seen.

A mistake that plenty of writers (including myself previously) make is not clearly defining your audience for your books. Your understanding of your audience should go beyond what genres they prefer to read. This post suggests defining their demographics (like age and location), psychographics (what activities/interests they enjoy besides your genre), and how they use the Internet. The post also recommends separating your audience into different segments depending on these factors.

I took about 30-45 minutes to thoroughly think through each of these aspects of my target audience until I had fleshed out answers for each of these areas. The post also suggests creating a persona for each of your target audiences and creating a small narrative based on your brainstorming responses, which I found is helpful to refer back to when tweaking my future marketing efforts.

After following the guidelines in this post I found that I had an increased understanding of my different audience segments and have been better able to target my content accordingly. I would recommend any writer who is struggling with understanding their market to check out this post:  

When marketing a book, targeting too broad of an audience is a common mistake many authors and book marketers make. In an age where many readers have access to virtually any book at any time, it… Source: How to Identify a Target Audience For Your Book Marketing

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