Throwing a Book Launch

Have you thought about throwing a launch party to celebrate your book's release? I've done it. I've done it three times and I think I'm getting a handle on how to do it.



First, decide what kind of event you want. Is the party to celebrate your book's release with your family and friends? To sell a lot of books? To find new readers? How many attendees will you invite? Can you obtain sufficient space for that size group?

A book launch doesn't have to be held in a bookstore. A living...