Swoopo

Over at The Big Money, Mark Gimein has a fascinating article on Swoopo.com. Gimein calls Swoopo "the crack cocaine of auction sites" and says it's "the evil bastard child of game theory and behavioral economics." The site works like this:

Consider the MacBook Pro that Swoopo sold on Sunday for that $35.86. Swoopo lists its suggested retail price at $1,799; judging by the specs, you can actually get a similar one online from Apple (AAPL) for $1,349, but let's not quibble. Either way, it's a heck