Is Shame An Overlooked Design Tool?

A series of billboards publishing racist online comments prompts the question: Should designers use shame to shape public behavior?

When they aren't hiding behind a cloak of anonymity, racist Internet trolls often count on the fact that their digital and online lives don't overlap. A group in Brazil is trying to show that online comments have real-life consequences by bringing the fight right to the trolls' door: billboards publishing their comments in their own neighborhoods for all to see.

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