Bold business model

I have been looking at acting boldly and confidently.

I heard a news interview this evening with a woman in San Francisco -Julie Wainright – who opened an online consignment store for high-end luxury items only about four years ago.  Her consignment shop – the RealReal –  is doing fantastically well in sales.

How did this business model strike me as bold?  As I listened to the radio interview with founder and owner Julie Wainright, it occurred to me that many people would hesitate to accept luxury items on consignment.  It would be easy to hesitate at such a concept out of fear of being robbed.  Not Julie Wainright.  She’s using all kinds of security measures to make her business work.  And she’s succeeding.

Congratulations Julie!