Why Detroit Needs User-Centered Design

U.S. car makers could learn a thing or two from the design minds and methods of Silicon Valley.

Last month, I attended the Connected Car Expo at the L.A. Auto Show. This was my first CCE/LA, and I went to better understand how automakers are thinking about the future—specifically the emerging relationship between automobiles and technology that is poised to transform both business and society at a massive scale. From autonomous vehicles to augmented reality, ubiquitous sensors to machine learning and pervasive computing (to name just a few), the future of the connected car is up for grabs.

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