Why Spotify's Discover Weekly Playlists Are Such A Hit

Five months in, Spotify's personalized playlists have shown that new music discovery isn't just for hipsters.

When Spotify first debuted its Discovery Weekly personalized playlist in July, it felt like a hit. On Twitter and in real-life conversations, even casual music listeners could routinely be heard singing its praises. Well, now there are some numbers to back up the hype: In its first five months, Discovery Weekly resulted in 1.7 billion streams.

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