Sourcing Food Ethically Is A Huge Challenge For My Startup

Yeah, Purple Carrot's meals are vegan—but the way we source our ingredients is a work in progress.

Four weeks ago, my vegan food delivery company Purple Carrot relaunched. I'm discovering the ups and the downs of startup life: While we are successfully shipping our meal kits in about two-thirds of the United States, we are also experiencing what I'm told are expected problems: website glitches, partner businesses that haven't honored their commitments, not enough staff, and a general sense of hysteria to which I'm not immune (more on that in a future column).

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