Self-Promotion: A Challenge with Self-Publishing and Small Presses

Most of us have heard of Mo Willems, Doreen Cronin or Sandra Boynton. They're all big name children's book writers signed with big name publishers. They have marketing teams behind them, designing stuffed animals, CD's, and endless lines of follow up books. But, for most of us, that kind of success is just a dream. Many people these days are turning to self-publishing or small presses to get their feet wet.

In general, publishing with a small press is still more socially acceptable than self-publ