Do A/B test results fade over time? Surprising results from three years of data.

TL;DR: WiderFunnel has run a three-year demonstration of the most rigorous way to prove the long-term value of a conversion optimization program. Read the full conversion optimization case study here.

Visiting the DMV is no one’s favorite chore.

Just understanding how it works can be confusing, complicated and frustrating.

DMV.org aims to change that by providing information to simplify the DMV experience. More than 200 million site visitors a year look up information on how to register a car...