Amazon Unveils Teaser Ad For Its Prime Air Drone Delivery Service

With a new video ad, Amazon inches closer to making its 30-minute drone delivery system a reality.

When Amazon first made its drone delivery aspirations public, people balked at the idea—much like they did when the company announced the Jetsons-inspired Dash button earlier this year. Dubbed Amazon Prime Air, the drone delivery program promised to deliver small packages by drone to customers in under 30 minutes, though CEO Jeff Bezos warned that it would take "four or five years" to fine-tune the technology.