78% of Thanksgiving mobile shopping took place on iOS devices

Early Thanksgiving online sale reports suggest that Apple devices were once again the platform of choice for people doing their holiday shopping. How dominant were Apple devices in this category? Well, according to analytics firm Custora E-Commerce Pulse, iOS devices accounted for a massive 78.3 percent of all mobile e-commerce orders in the U.S., compared […]

(via Cult of Mac - Tech and culture through an Apple lens)