Fierce Resource: Behind REI’s Black Friday Rebellion

This week’s Fierce resource was originally published on Fortune and uncovers the real reason behind REI’s decision to opt out of Black Friday.When REI announced they would be closing all 143 of their stores on Black Friday, Wall Street was shocked and horrified. How could a retail company close on the busiest shopping day of the year? They are voluntarily taking themselves out of the running for the millions of dollars in consumer spending that is traditionally up for grabs.Their decision isn’t just a PR ploy, it reflects something deeper. According to the article Behind REI’s Black Friday Rebellion, the choice aligns with the company’s mission and shows their commitment to employee welfare. For REI, it’s about giving back to the people who are the ultimate source of their success.Is your organization staying true to its mission?“It’s no coincidence that REI is one of only 13 companies that have made the Fortune 100 Best Companies to Work For list every year since its inception in 1998. The companies on this list are characterized by strong trust-based relationships and values-based decision making. As such, REI is well-equipped to say no to Black Friday because they’ve had plenty of practice in choosing to uphold their company values when challenged by the norm.”Read the article.

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