How can the scandal-struck world of sport emerge from crisis? I have a solution…
London Loves Business
Why do sports administrators still try to preserve the fiction that sport has nothing to do with money? Asks Bose in his latest column…
Now you may think Lloyd’s of London has nothing to teach sports. One is an insurance market where how you calculate risk matters, the other is about athletes creating a wonderful world of myth and magic. Wrong.
For both institutions there is the question of who sets policies for them. How can sports emerge from the crisis that has engulfed both football and athletics? One solution is to look at how Lloyd’s finally realised that the self-regulatory world which had worked for centuries could no longer cope with the problems of the modern age.
Why do sports administrators still try to preserve the fiction that sport has nothing to do with money? Asks Bose in his latest column…
Now you may think Lloyd’s of London has nothing to teach sports. One is an insurance market where how you calculate risk matters, the other is about athletes creating a wonderful world of myth and magic. Wrong.
For both institutions there is the question of who sets policies for them. How can sports emerge from the crisis that has engulfed both football and athletics? One solution is to look at how Lloyd’s finally realised that the self-regulatory world which had worked for centuries could no longer cope with the problems of the modern age.
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